Who’s Samantha Samsung, the at the moment common on-line character?

Who’s Samantha Samsung, the at the moment common on-line character?

Samsung is within the information for an surprising cause — everybody desires to smooch a brand new mascot character that was created for the model. A design agency named Lightfarm created these photographs with a advertising and marketing firm owned by Samsung, however the remaining product was by no means integrated into any sort of marketing campaign. As an alternative, the photographs had been saved on the Lightfarm site for some time till the corporate deleted the publish.

Now Samantha Samsung lives on, because of a sudden burst of recognition over the lengthy weekend. She’s a bright-eyed, perky woman who likes jamming to tunes on her Samsung cellphone, shopping apps, and texting mates. She’s additionally the brand new love curiosity of seemingly your entire web, which grew to become enamored along with her in a single day.

By the lengthy weekend, the web created a bunch of Samsung content material. A lot of it isn’t secure for work; the “rule34” subreddit is totally flooded with smutty Samantha content material. She’s additionally taking off on TikTok. It’s a genuinely interesting character mannequin, like a Persona character run by means of a Pixar design, so it’s not an entire shock that she’s common.

Samsung already has a Siri and Alexa equal; their telephones come geared up with Bixby. It’s attainable that Samantha is taking off as a result of we by no means truly must stay along with her, or see her trotted out for infinite viral advertising and marketing campaigns. We’ll by no means have to inform Samantha Samsung “Silence, model,” and she is going to by no means pop up with some notice out of your cellphone. Or possibly it’s simply one other case of the web changing into out of the blue obsessive about a feminine character to the purpose the place it dominates the zeitgeist — it wouldn’t be the primary time.